General Manager

Diane Masciale
GENERAL MANAGER of WLIW

Diane Masciale is General Manager of WLIW21 and Executive Producer of WLIW Productions at WNET, parent company of WLIW21 and THIRTEEN, and operator of NJTV.  This Long Island native is responsible for day-to-day operations of WLIW21, the country’s 4th most-watched PBS station.  As Executive Producer, she also oversees local productions for all three stations including the Emmy Award-winning, Treasures of New York, an original series showcasing New York’s cultural icons and MetroFocus, a television and multi-platform news magazine.  Masciale also is Host and Executive Producer of Long Island Screening Room featuring the work of local professional and student filmmakers. She has launched the Major Market Group Arts & Culture Content Management Sharing System, which is delivering high-quality arts programming to PBS stations across the country, as well as NJToday Summer Edition, a nightly news program for NJTV.  Recent public television presentations produced under her stewardship include Superstorm Sandy: A Live Town Hall and What Next After Newtown.

Masciale is a veteran news executive having last served as Executive Editor of ABC’sGood Morning America and Executive Producer in the ABC Long Form Unit. Previously, she was Acting Executive Producer and Senior Broadcast Producer at NBC’s Today Showas well as Senior Broadcast Producer at Dateline NBC.

A three-time National Emmy Award-winner, Masciale has achieved some of the highest recognition throughout her media career including the Edward R. Murrow Award, American Women in Radio & TV Gracie Award, Clarion Award, National Headliner Award, Sigma Delta Chi Award, Cine Gold Eagle, National Press Club Award, National Association of Consumer Advocates Award, and the Halo Award for Best Cause Marketing. She is on the roster of Outstanding Young Women in America.  Masciale also has completed the rigorous Six Sigma Certification business leadership program.

Masciale is a graduate of the Journalism School at the University of Missouri-Columbia.

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