A new, convenient, and green-minded monthly giving option.
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A new, convenient, and green-minded monthly giving option.
To view this site, you need to have Flash Player 9
or later installed. Click here to get the latest Flash player.
Can monthly giving donations be earmarked for a specific program…..Eastenders????? My thought is any surplus you take in beyond what is needed to renew the show goes to WLIW general funding once the show has been renewed each year. This is a really great idea which would allow budgeting of donations by viewers and relief from totebags & mugs.
As a non-profit institution, any funding we receive goes toward our public service and educational mission. When you make a donation and tell us what kinds of programs or series you’d like it to support, you’re casting a “vote” for those programs. The more “votes” we get for specific programs/series, the more likely that program/series is to remain in the schedule and new episodes/specials to be acquired.
The dollars raised from viewers in support of a specific series (like Eastenders) are too often not enough to cover the entire expense of broadcasting it for a year. We supplement the viewer support with government grants, foundation and corporate donations. Therefore, a portion of your contribution goes to support all of the other programs that fulfill our mission (like Sesame Street and Nova), but your “vote” ensures the program/series you love stays put.
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