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Amanpour and Company | Clip | How to Change Anyone’s Mind, Even in an Election

Political conventions are the stage upon which Presidential candidates need to employ one skill above all others: the art of persuasion. Jonah Berger, Professor at the Wharton School of Business, is an expert on such matters. His latest book, "The Catalyst: How to Change Anyone's Mind," argues that removing barriers is the key to changing the way people think. He speaks with Hari Sreenivasan.

0:17:10 | AIRED: 8/21/2020 |
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